12-Week Cohort • Starting November 5, 2025

12 Weeks to a Culture that
Outlasts Mood
and Outperforms Talent

"Your mood is not the boss anymore.
You are the thermostat."

Starts Wednesday, November 5, 2025 at 11:00 AM ET
Limited to 10-12 seats • Two-KPI Guarantee

Two-KPI Guarantee: Improve two metrics by Week 12—or we coach your leadership team for an extra month free.

The Cost of Staying Stuck

Two missed deals per rep per month at ~$3,200 PVR with 9 reps =

$57,600/month
= $691,200/year

Lost to inconsistent follow-up, weak standards, and meetings that don't move numbers.

We don't sell motivation.
We install mechanisms that make average days produce elite results.

Mechanisms > Motivation

What We Install in Your Store:

AM Huddle + Scoreboard

15 minutes; crystal targets; public commitments.

Ethical Criticism (5:1 Coaching Ratio)

Accountability without blowups.

Debrief Engine → Micro-Standards

10 minutes; one fix ships tomorrow. Debriefs mint gross.

Insight→Action Bridge

Every insight becomes today's behavior.

Execution Bridge

Weekly, non-negotiable commitments tied to KPIs.

Who This Is For (and Not For)

✓ Perfect For

GSMs, GMs, Sales/Service/F&I leaders

Leaders who want measurable upticks in Set%, Show%, Close%, PVR, CSI, Hours-per-RO

Managers ready for a calm command-post instead of chaos

✗ Not For

× Leaders who want pep talks without changing behavior

× Leaders who think "we just need better people"

Truth: You don't need better people.
You need better mechanisms.

The Promise & Guarantee

The Promise

By Week 12, you will have installed standards, feedback loops, and cadence that create consistent execution—even on hard days.

🛡️

Two-KPI Guarantee

Attend, implement, and post your weekly scorecards. If two KPIs haven't improved by Week 12, we coach your leadership team for an extra month free.

What You Get

🔥 Live Cohort Labs

12 weekly sessions • 90 minutes each

Teach segment with frameworks
Hot Seat coaching on real challenges
Install tools in real-time
Execution Bridge for weekly commitments

🗂️ Tool & Template Vault

Everything you need to execute:

Huddle Agenda & Scoreboards
Debrief Card & Insight→Action templates
Ethical Criticism Scripts
60-Second Focus Loop
Buy-In Scripts & CSI Callbacks
Coach-the-Coaches playbook

💬 Office Hours Thread

Async Q&A with breakdowns and examples. Get unstuck between sessions.

📊 Weekly KPI Check-ins

Mini scorecard review + course correction to keep you on track.

🛡️ Two-KPI Guarantee

If two KPIs haven't improved by Week 12 (with participation), we coach your leadership team for an extra month free.

12-Week Curriculum

Phase 1: Design (Weeks 1-4)

Week 1: Money Math & Targets + Insight→Action

Find leaks; set targets; ship one behavior today.

Week 2: Culture by Design (Is/Is-Not) + Leadership Wake
Week 2: Culture by Design (Is/Is-Not) + Leadership Wake

Define "what right looks like"; align the room.

Week 3: Ethical Criticism + 5:1

Accountability without culture damage; scripts included.

Week 4: Stamina OS + 60-Second Focus Loop

Identity over mood; reset fast; lead the room you walk into.

Phase 2: Install (Weeks 5-8)

Week 5: AM Huddle + Scoreboard (Command-Post Cadence)

15 minutes that replace four interruptions.

Week 6: Wheelbarrow Buy-In + 1:1s

Secure commitment; reduce objections; build glue, not just grit.

Week 7: Debrief Engine → Micro-Standards

"Why we won/lost" → one fix ships tomorrow.

Week 8: Gross & CSI Flywheel + CSI Callbacks

Micro-skills compounding into big wins.

Phase 3: Scale (Weeks 9-12)

Week 9: Coach the Coaches

Multiply yourself; middle managers run the cadence without you.

Week 10: Culture Reset Loop + 'No-Longer' List

Kill zombie meetings and dead tasks; simplify.

Week 11: Identity Lock-In (No Zero Days / Thermostat Leader)

Rituals + language that make it stick.

Week 12: Execution Bridge (90-Day Plan)

Three non-negotiable commitments with owners.

Every week builds on the last.

You're not just learning—you're installing mechanisms that run without you thinking about them.

What Leaders Experience

🎯

Clarity

Everyone knows the target and the next rep—daily.

🔄

Consistency

The same behaviors on Tuesdays as on Saturdays.

🧘

Calm

The command-post replaces walk-around firefighting.

📈

KPIs Move

Set% rises, Show% steadies, Close% climbs, PVR ticks up, CSI strengthens—because execution becomes normal.

This isn't theory. This is what happens when you install the right mechanisms.

Bonus Stack

Included with your enrollment:

Command-Post Kit

Huddle agenda + Scoreboard pack.

Ethical Criticism Mini-Lab

Scripts + live practice flows.

Debrief Engine

Templates, examples, and micro-standard library.

Stamina OS

Personal reset playbook (60-second loop + AM/PM rituals).

Execution Bridge Planner

Weekly commitment sheet with KPI linkage.

Investment & Pricing

Payment Plans
3×$997
Three monthly payments
Or pay in full:
$2,497
Save $494
TEAM OPTION
Team Pack
$9,997
5 Seats
5 seats to the full 12-week program
Private 60-minute clinic with Chris
All tools and templates

Seat Cap: 10-12 Leaders

Application required • Starts Wednesday, November 5, 2025 at 11:00 AM ET

Frequently Asked Questions

What's the time commitment?

90 minutes live each Wednesday + 30-45 minutes to deploy a weekly micro-standard and post KPI check-in.

Will this work for my store?

Yes. Humans are humans. Standards, feedback, and cadence outperform chaos in every rooftop (Sales, Service, BDC, F&I).

What if my team resists?

We don't ask for belief—we design for behavior. Wheelbarrow Buy-In, Ethical Criticism, and the 15-minute Huddle neutralize friction.

What's the guarantee?

Attend, use the tools, post weekly scorecards. If two KPIs haven't improved by Week 12, we coach your leadership team for an extra month free.

Can I send two managers?

Yes. Many leaders bring Sales + Service. Use the Team Pack for five seats and a private clinic.

Are sessions recorded?

Yes. Replays posted same day. Tool Vault access throughout the cohort.

How do I apply?

Click Apply Now. We'll review your role, rooftops, targets, top three leaks, and 90-day success picture; you'll receive acceptance + payment link.

Apply for the
Velocity Coaching Program

Cohort starts Wednesday, November 5, 2025 at 11:00 AM ET
Only 10-12 seats available

Investment:

3×$997 or $2,497 PIF (save $494)
Team Pack (5 seats): $9,997 incl. private 60-min clinic

Submit Application

Questions? Email [email protected]

🛡️ Two-KPI Guarantee: If two metrics haven't improved by Week 12, we coach your leadership team for an extra month free.